The Sales Development Representative (SDR) plays a critical role in driving Novem’s growth by generating high-quality sales opportunities and supporting strategic marketing initiatives.
Working closely with both the Marketing and Commercial teams, the SDR will be responsible for identifying and engaging prospective customers, nurturing marketing-generated leads, driving registrations and attendance for events and webinars, and converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
This is a highly collaborative role, requiring strong communication skills, commercial awareness, and the ability to execute targeted campaigns that support Novem’s growth ambitions. The successful candidate will be proactive, organised, and passionate about building relationships and creating new business opportunities.
To apply please email a CV and Covering Letter to marketing@novem.co.uk
Location: Hybrid – Remote & Office (Manchester/Coventry)
Salary – £40-50,000 + competitive incentive scheme (OTE £60-70k)
Reporting to – Head of Marketing
About Novem
Novem is a UK-based Managed Service Provider (MSP) dedicated to helping small and medium-sized enterprises maximise the value of their IT investments. We deliver a comprehensive portfolio of managed services, cyber security solutions, and Microsoft-led technologies to enhance operational efficiency, strengthen security posture, and build long-term strategic partnerships.
Our approach is relationship-led and outcome-focused, supporting clients in transitioning from reactive IT support to proactive, value-driven technology strategies.
Why Join Novem
- Opportunity to shape and develop a key account function within a growing organisation
- Work with high-value, engaged clients
- Be part of a commercially focused leadership environment
- Emphasis on quality of relationships over volume of accounts
- Strong alignment with modern, strategic IT service delivery
Our Vision
To build a leading MSP defined by trusted relationships, integrity, and quality service, with a skilled and passionate team. We help companies not just manage IT, but use it more effectively to support better decisions, stronger performance and long-term success.
Our Values
- Passion – A deep enthusiasm for technology and an unwavering drive for personal and business growth.
- Trust – Building reliable, transparent relationships with customers and team members
- Collaboration – working effectively internally and with customers, as one unified team
- Kaizen – embracing continuous improvements everyday through learning, innovation and feedback
Key Objectives
- Generate a consistent pipeline of qualified new business opportunities for the commercial team.
- Convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) through effective nurturing and engagement.
- Drive registrations and attendance for Novem’s webinars, events, and strategic campaigns.
- Support Account Based Marketing (ABM) initiatives and targeted outreach programmes.
- Work collaboratively with Marketing to maximise campaign effectiveness and return on investment.
- Maintain accurate CRM records and reporting to support forecasting and performance measurement.
- Contribute ideas and initiatives that enhance Novem’s lead generation and customer acquisition strategy.
Key Responsibilities
- Conduct outbound prospecting activities through phone, email, LinkedIn, and other appropriate channels to generate new business opportunities.
- Qualify prospective customers against agreed criteria and book meetings for the commercial team.
- Nurture marketing-generated leads and convert MQLs into SQLs through structured follow-up and engagement.
- Drive registrations and attendance for webinars, events, and other marketing initiatives.
- Support the planning and execution of strategic campaigns in collaboration with the Marketing Manager.
- Research target accounts, industries, and key decision-makers to support Account Based Marketing activities.
- Build and maintain prospecting lists aligned to Novem’s ideal customer profile.
- Manage outreach sequences and follow-up activities to maximise conversion rates.
- Maintain accurate and up-to-date records within the CRM system, ensuring data quality and compliance with internal processes.
- Track and report on key activity metrics, campaign performance, and lead progression.
- Gather market intelligence and customer feedback to help refine marketing and sales strategies.
- Work closely with Account Managers and the wider commercial team to identify referral opportunities and support customer growth initiatives.
- Contribute ideas and recommendations to improve lead generation activities, campaigns, events, and overall prospect engagement.
Personal Attributes
- A proactive, self-motivated, and results-driven approach.
- Excellent communication and relationship-building skills.
- Strong organisational skills and attention to detail.
- Confidence engaging with senior decision-makers and business leaders.
- A collaborative mindset, with the ability to work effectively across sales and marketing functions.
- Commercial awareness and an understanding of how marketing activity translates into margin generation.
- Resilience, persistence, and a positive attitude towards achieving targets.
- Curiosity and a desire to continuously improve processes, campaigns, and outcomes.
- The ability to manage multiple priorities in a fast-paced environment.
- A passion for delivering exceptional customer experiences from the very first interaction.
Compensation & Benefits
- Salary range £40,000-£50,000, with an OTE of £60-70k (dependent upon experience)
- Supporting incentive scheme aligned to meeting generation, event/webinar attendance and new client wins.
- 25 days holiday (plus bank holidays and Birthday)
- Holiday buy\sell scheme.
- Employee assistance program through Health Shield
- Health Cash Plan.
- Paid Sick leave (limited to 5 days)
- Give Back Day (1 day per year paid leave for charitable and social responsibility work).
- Death in Service
- Salary sacrifice car scheme (after 12 months’ service)
- Salary sacrifice pension scheme
To apply please email a CV and Covering Letter to marketing@novem.co.uk